2022-05-20
Subject Line這樣寫才不會被誤當垃圾郵件,Email起標題3大原則!(附8大範例)
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E-mail的標題(Subject Line)是非常重要的一個部分,如果標題內容空泛(vague)、不吸引,或看起來像垃圾郵件(junk mail),命運就是直接進入「垃圾桶」。
你有沒有曾經因為想不出標題,而讓E-mail的Subject Line空白呢?你有沒有曾經懶得改Subject Line,而一直沿用同一封信的標題繼續和對方聯繫,就算討論的議題已經和原主旨毫無關聯了呢?記住記住記住!Subject Line是整篇Email的靈魂,如果沒辦法吸引對方開信閱讀,內容做得再精美都是枉然。
這個星期,筆者會為大家分享E-mail標題的「三大原則」及「八大範例」。大家記得bookmark定呢篇article以備不時之需呀!
Part I — Email標題三大原則:
第一原則:Keep it short
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收件箱一般能顯示E-mail標題的60個字符左右,而手機版則只能顯示25到30個字符。因此,E-mail的標題切忌過長,3-5個英文單詞為理想,最多7-9個字。
Examples:
● Two questions about your proposal
● Welcome to C&Y Collection Limited
● E-invoice for your order #123456789
第二原則:Place the most important words at the beginning
(Credit:https://stock.adobe.com)
由於你不知道對方的電腦或手機可以顯示subject line中的多少個字,因此,記得把最重要的信息放在最開頭。 否則,重點很有可能被對方忽略了。
● Meeting Rescheduled for Friday
● Reminder on Vaccine Pass for Campus Access
● Fire Drill Rescheduled for May 20th, 2022
● Great Prizes for Top Ten Winners
● Answers on New Products
● Latest Designers for Kids
第三原則:Keep it focused & specific
(Credit:https://stock.adobe.com)
專家說,Email標題必須能準確地傳達郵件的內容,以便收件人在毋須打開電郵的情況下快速知道電郵的重要性。
● Submit your Final Report by 5pm
● Indicate your preference now
● Clean up your desks today
● Submission of reflection report
● Important Updates About COVID-19 Planning and Actions
(Bad example:“Do you have a second?”是一個內容模糊的Email標題,因為對方必須打開郵件才能弄清楚你想要表達甚麼。)
如果是工作申請(Job application),標題需列明你的姓名和職位。
● Administrative Assistant Job — Your Name
● Communications Director Position — Your Name
● Job Posting #1212: Sales Manager— Your Name
Part II—常見的Email標題範例:
(Credit:https://stock.adobe.com)
Subject Line範例(一):
*Welcome to [company] — [next step(s)]
Example:
*Welcome to ZYQMart — Here’s how to place your first order
Subject Line範例(二):
*Action Required: [Task]
Example:
*Action Required: Confirm Your Email Address
Subject Line範例(三):
*Reply by [Date]:Cast your vote for XXX
Example:
*Reply by Monday:Cast your vote for the 80th Academy Awards
Subject Line範例(四):
*Flash Sale:[Name of Product] [Discount]
Example:
*Flash Sale: iPup 35% off
(Credit:https://stock.adobe.com)
Subject Line範例(五):
*Last call:[Name Of Product] closes in [#] hours
Example:
*Last call: FoodPenguin VIP Account closes in 5 hours
Subject Line範例(六):
*One more thing about [topic]
Example:
*One more thing about our 2020 Marketing Plan
*One more thing about the Opening Ceremony
Subject Line範例(七):
*Welcome to [Brand/Company] - [Action encouraged]
Example:
*Welcome to F&Z Nail Tech - Try our 3D waterslide nail decals now!
Subject Line範例(八):
*Try Out [Product] for Yourself
Example:
*Try Out Rosewater Face Spray for Yourself
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